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Analysis of institutional authors

Toset, Anna SendraAuthorComa, Jordi FarreAuthor

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September 22, 2025
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Professional Management of Hospital Communication at Vall d'Hebron and Bellvitge in the Context of Healthcare Digitalization

Publicated to:Index Comunicacion. 15 (2): 33-55 - 2025-01-01 15(2), DOI: 10.62008/ixc/15/02lagest

Authors: Asuncion, Gio Gonzales; Toset, Anna Sendra; Coma, Jordi Farre

Affiliations

Tampere Univ, Tampere, Finland - Author
Univ Rovira i Virgili, Tarragona, Spain - Author

Abstract

The aim of this study is to explore the digital transformation of the professional management of hospital communication in two leading hospitals of the public health system of Catalonia. Particularly, the study analyses how hospital communication is structured and how communication strategies have adapted to the digitalization of healthcare in both organizations. Following a qualitative exploratory approach, in-depth interviews (n = 4) with communications executives and social media managers from each hospital were conducted. An inductive thematic analysis was applied to the material. Findings reveal two models of hospital communication with different approaches and based on integrative communication strategies. The study concludes that hospital communication is much more agile and flexible in the context of healthcare digitalization.

Keywords

Communication strategiesHealthcare digitalizationHospital communicationSocial media

Quality index

Bibliometric impact. Analysis of the contribution and dissemination channel

The work has been published in the journal Index Comunicacion due to its progression and the good impact it has achieved in recent years, according to the agency Scopus (SJR), it has become a reference in its field. In the year of publication of the work, 2025, it was in position , thus managing to position itself as a Q1 (Primer Cuartil), in the category . Notably, the journal is positioned above the 90th percentile.

Impact and social visibility

From the perspective of influence or social adoption, and based on metrics associated with mentions and interactions provided by agencies specializing in calculating the so-called "Alternative or Social Metrics," we can highlight as of 2025-11-04:

  • The use, from an academic perspective evidenced by the Altmetric agency indicator referring to aggregations made by the personal bibliographic manager Mendeley, gives us a total of: 2.

With a more dissemination-oriented intent and targeting more general audiences, we can observe other more global scores such as:

  • The Total Score from Altmetric: 2.35.
  • The number of mentions on the social network X (formerly Twitter): 3 (Altmetric).

It is essential to present evidence supporting full alignment with institutional principles and guidelines on Open Science and the Conservation and Dissemination of Intellectual Heritage. A clear example of this is:

  • The work has been submitted to a journal whose editorial policy allows open Open Access publication.
  • Additionally, the work has been submitted to a journal classified as Diamond in relation to this type of editorial policy.

Leadership analysis of institutional authors

This work has been carried out with international collaboration, specifically with researchers from: Finland.

There is a significant leadership presence as some of the institution’s authors appear as the first or last signer, detailed as follows: First Author (Asuncion, Gio Gonzales) and Last Author (Farré Coma, Jorge).

the author responsible for correspondence tasks has been Asuncion, Gio Gonzales.